A Practical Guide to using Social Media in Your Job
By Jane Hart
Are you confused with all the talk about social media and want to find out how it can help you? Social media is not something you just read about; it's something you do, so this resource provides a practical introduction to social media for use in your own job. By demonstrating the value of social media in your own professional practice, you will then be able to help others benefit from it too.
Social media are a new breed of technologies that provide a range of services and applications that let individuals (co-)create content in a variety of formats, share information and knowledge with others in networks and communities, and support a new collaborative approach to working.
In the workplace, individuals are making increasing use of social media tools to support their own as well as their team's performance and productivity. The free availability of a huge number of online tools means that it is now very quick and easy to set up and use them for your specific needs. This guide therefore looks at a range of activities you are likely to encounter in your job and how using social media tools can help you and your team become more productive.
Your organisation may already have a number of social media tools or platforms in place - in which case use this guide as a way of identifying the right tool for the job. But if this is not the case in your organisation, here you will find some suggestions for free tools that you can quickly and easily make use of. You will need to make your own judgement about how private or secure they are for your own particular use, and whether you should set up separate professional accounts (if you are already using them in a personal capacity). If any of the highlighted tools are banned in your organisation, then take a look at some of the alternatives in the More tools links provided on each page.