‘New Trends in CRM’
Customer relationship management, or CRM, has become a misused term of art by those who focus too much on software tools and lose sight of the internal business processes where customers are lost or gained.
A new 24-page ebook, New Trends in CRM, has just been released by The Customer Collective — a community of sales and marketing professionals — as a free download.
CRM software (and its trendy offspring, social CRM) can’t substitute for clear, effective strategic thinking. Before they can leverage the power of CRM, in other words, businesses must first identify business priorities, define departmental roles, drive performance and create value for customers.
To clarify these issues and help you map out a strategy that works for your business, we gathered perspectives from smart folks in the sales, marketing and CRM industries. We hope this e-book will help you make informed choices on selecting and leveraging a CRM solution that boosts your company’s bottom line.